A channel lettering sign is a dynamic addition to your storefront. Whether you’re building a new business from the ground up or you recognize that it’s time to replace your outdated signage, a channel lettering sign could be the answer.

Channel Lettering

Here are three reasons channel lettering signs are a top sign choice for businesses looking to use the power of signage to reach new clients and improve visibility in their community:

Better Logo and Brand Recognition

A channel lettering sign gives you the power to accurately recreate your company’s logo — in 3D. You don’t have to settle for a two-dimensional representation of the colorful, bright, original company name and logo. This type of sign is crafted with precision and detail, and when you trust a qualified sign designer, your trademark is remade as an exciting new version of your original logo.

Accuracy is important not just because you like your original logo — it’s important for your customers. When they see the same logo across multiple platforms, it helps to solidify your brand’s image.

Long Lasting and Low Maintenance

Since channel lettering signs are usually crafted from aluminum, they are lightweight and long-lasting. They don’t rust. You can trust they’ll stand up to any type of weather. When you want to spend money on a sign that’s going to need little maintenance over the long term, channel lettering is a top option.

Design Control

You can have a lot of power over this type of sign’s design process, deciding how you’d like it lit — back-lit, front-lit, etc. You can choose the size, what type of mounting you’d like and which material you want it made from. There is no end to the creativity you can bring to the project, especially when you are working with a sign company that has an ultimate goal of bringing your vision to life.

What Else Should I Know?

When you’re reviewing your options, make sure you ask about the illumination specifics. The best, most energy-efficient way to illuminate your new sign is through LED technology. Even though it may cost a bit more than neon up front, it requires less maintenance and uses less electricity throughout the life of the sign, making it the smarter investment choice.

Remember to consider the permitting process for erecting a business sign. Make sure you have the paperwork in order, or work with a sign design and install company that can take care of this for you.

M Graphics & Signs has been serving the Salt Lake City region since 1999. Our team’s expertise and creativity make us the ideal sign fabrication company to work on your business’ channel lettering sign project.

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